Cookie Policy

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies contain information that is transferred to your device's hard drive. They help us recognize your device and store some information about your preferences or past actions.

Leadvantage Global uses cookies to enhance your experience on our website and to help us understand how our site is being used. We use cookies for the following purposes:

2.1 Website Functionality

• Remembering your preferences and settings
• Keeping you logged in during your session
• Ensuring website security and preventing fraud
• Enabling interactive features and forms

2.2 Performance and Analytics

• Understanding how visitors use our website
• Analyzing website traffic and user behavior
• Identifying popular content and pages
• Improving website performance and user experience

2.3 Marketing and Personalization

• Delivering relevant content and advertisements
• Measuring the effectiveness of marketing campaigns
• Personalizing your experience based on interests
• Retargeting visitors with relevant offers

We use different types of cookies on our website, each serving specific purposes:

3.1 By Duration

• Session Cookies: Temporary cookies that expire when you close your browser
• Persistent Cookies: Cookies that remain on your device for a set period or until manually deleted

3.2 By Origin

• First-Party Cookies: Set directly by our website (leadvantageglobal.com)
• Third-Party Cookies: Set by external services we use (analytics, advertising, etc.)

3.3 By Purpose

We categorize our cookies into four main types based on their function:

Essential cookies are necessary for our website to function properly. These cookies enable core functionality such as security, network management, and accessibility. Without these cookies, services you have asked for cannot be provided.

4.1 What Essential Cookies Do

• Enable basic website functionality and navigation
• Maintain security and prevent unauthorized access
• Remember your cookie consent preferences
• Support form submissions and user interactions
• Ensure proper load balancing and performance

4.2 Essential Cookies We Use

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website and services.

5.1 What Analytics Cookies Do

• Track website traffic and user behavior patterns
• Measure page performance and loading times
• Identify popular content and navigation paths
• Monitor conversion rates and goal completions
• Generate reports on website usage statistics

5.2 Analytics Services We Use

5.3 Data Collected

Analytics cookies typically collect the following information:

• Pages visited and time spent on each page
• Traffic sources and referral websites
• Device and browser information
• Geographic location (country/city level)
• User interactions and click patterns

Marketing cookies are used to track visitors across websites to display relevant and engaging advertisements. They help us measure the effectiveness of our marketing campaigns and deliver personalized content.

6.1 What Marketing Cookies Do

• Track user interests and browsing behavior
• Deliver targeted advertisements based on preferences
• Measure advertising campaign effectiveness
• Enable retargeting of website visitors
• Prevent showing the same ad repeatedly

6.2 Marketing Services We Use

6.3 Your Control Over Marketing Cookies

You have several options to control marketing cookies:

• Use our cookie preference center to opt-out
• Adjust settings in individual advertising platforms
• Use browser settings to block third-party cookies
• Install ad-blocking browser extensions

Preference cookies enable our website to remember information that changes the way the website behaves or looks, such as your preferred language or the region you are in.

7.1 What Preference Cookies Do

• Remember your language and region preferences
• Store your display settings and layout choices
• Maintain your accessibility preferences
• Remember form data to improve user experience
• Store your communication preferences

7.2 Preference Cookies We Use

7.3 Impact of Disabling Preference Cookies

If you disable preference cookies:

• You may need to re-enter preferences on each visit
• Some personalization features may not work
• The website may default to standard settings
• Your user experience may be less optimized

Third-party cookies are set by domains other than our website. We use various third-party services that may set their own cookies to provide functionality or track usage.

8.1 Third-Party Services We Use

8.2 Managing Third-Party Cookies

You can manage third-party cookies through:

• Our cookie preference center
• Browser settings for third-party cookies
• Individual service privacy settings
• Industry opt-out tools like AdChoices

You have several options to control and manage cookies on our website. We provide multiple ways to customize your cookie experience according to your preferences.

9.1 Our Cookie Preference Center

Use our cookie preference center to:

• View all cookie categories we use
• Enable or disable specific cookie types
• See detailed information about each cookie
• Update your preferences at any time

9.2 Browser Settings

Most browsers allow you to control cookies through their settings:

9.3 Mobile Devices

For mobile devices, cookie settings are typically found in:

• iOS Safari: Settings → Safari → Privacy & Security
• Android Chrome: Chrome app → Settings → Site settings → Cookies
• Mobile Firefox: Firefox app → Settings → Privacy

Different cookies have different retention periods based on their purpose and legal requirements:

10.1 Retention by Category

10.2 Automatic Cleanup

We automatically clean up expired cookies and regularly review retention periods to ensure they are:

• Necessary for the stated purpose
• Compliant with legal requirements
• Aligned with user expectations
• Minimized where possible

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements.

11.1 When We Update

We may update this policy when:

• We implement new cookies or tracking technologies
• We change our cookie practices or purposes
• Legal requirements change
• We add or remove third-party services
• User feedback suggests improvements

11.2 How We Notify You

When we make material changes to this Cookie Policy, we will:

• Update the "Last Updated" date at the top of this page
• Display a notice on our website
• Send email notifications to registered users (for significant changes)
• Request renewed consent where required by law

11.3 Your Continued Use

Your continued use of our website after any changes to this Cookie Policy constitutes acceptance of the updated policy. If you do not agree with the changes, you should stop using our website and adjust your cookie settings.

If you have questions about this Cookie Policy or our use of cookies, please contact us:

Additional Resources

For more information about cookies and privacy:

• Our Privacy Policy
• Terms of Service
• All About Cookies - Independent cookie information
• ICO Cookie Guidance - UK regulator guidance